Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

How Loud Does a Working Environment Have to Be to Require Ear Defenders?

Those who work in a noisy environment can often find that they are subject to more that the simple rigours of working life. People who find themselves subjected to loud working conditions can often fall victim to hearing conditions, in both the short and the long term. To combat this, many regulations exist designed to encourage the use of hearing protection in such conditions. But attempting to figure out the volume limits is tough, and it can be hard to tell when a workplace moves beyond simply loud into the realm of too loud.

Whilst we often subject ourselves to loud noises for pleasure, during sporting events and rock concerts, finding yourself in a loud working environment can be a little different. As you will likely be spending a large portion of your working life in the same conditions, the measures taken to prevent hearing damage should be strenuous. The most common solution for those who find themselves subject to such conditions is to wear ear defenders. Worn over the outer ear, these devices are available in a number of colours and designs. Should they be required in the work place, your employer should be able to equip you with the right protection.

While many companies are aware of the high volume of the environment and will require you to wear protection, it might simply be a recommended practice in others. To determine whether the protection is necessary, ask yourself several questions:

Does the noise seem intrusive?

Do you need to raise your voice to talk to another person?

Are you part of an industry which is known for loud working conditions, such as construction or manufacturing?

If the answer to the above questions is yes, then it is likely that further steps may need to be taken. From a quantifiable standpoint, the volume levels are often measured and provisions are taken according to decibel measurements. At 80dB, employers are required to provide training and instruction on how to reduce risk, and need to make protective measures available. Those workplaces which are frequently subject to 85dB are expected to take measures to reduce exposure to loud noises and if the measures are unable to have an effect, then hearing protection is required. Any environment above 87dB is considered something to which an employee should not be exposed, taking into account protective measures.

If you find yourself at risk of hearing damage or are beginning to experience difficulty, it is recommended that you talk to your employer in order to reduce the exposure to loud working conditions.

Earn Money Online From Writing Product Reviews

It's surprising to see how many people spend their time writing up their opinions and feelings on the latest Stephen King book, or the latest Red Hot Chilli Peppers album; and then just upload them to their personal blog or article website (like this one). Most people do not realize that there is a website that actually pays people to write their opinion on thousands of products which are listed on their own website.

These product review websites are free to join, and they will pay you every time another member reads and rates one of your reviews. You can also be rewarded at the end of the month, when a selection of the month's best reviews will earn a 'premium fund'; usually around 5 or 10 pounds.

It's probably quite hard to understand why these websites are paying you just to write your opinion on a product. It is also quite hard to explain why they do so, but I will try to do my best. By writing a review and leaving feedback for a product, the manufacturers are getting publicity and (usually) are getting some free praise. These reviews are used on the database of thousands of products, and they help web-browsers to form an opinion on the best products. The product review website would earn a great amount from commission bonuses; people go to the site, read a positive review and then click the link on the site directly to a shop (such as eBay or Amazon) and then they purchase that item. The product review site will then earn a percentage of commission from this sale, and so this is how they can afford to pay its users for writing product reviews – everyone's happy.

There are not many requirements to use these product-reviewing websites; you need to be at least 13 years old and need to be based in one of the supported countries. Obviously it would help if you have a passion for writing, and that you are not too impatient. To earn good money you need to write quality product reviews, and you need to build up a reputation on the website. The more users you get to read and rate your reviews, the more money you will earn. Therefore it pays to be popular.

These product reviews websites already have some very well established communities on them, and this is done thanks to the points system. Every review you read and comment and every rating you receive will all earn you virtual community points. There is a color scale which matches the points earned, and the more points you have the more important the color is that you receive. For example, join the website and write a review and you will probably still be on a white color. Write hundreds of reviews and you will no-doubt become a golden color. Not only does this color represent an active and responsive user, but it will earn you a lot more money. People will be more likely to read and rate your reviews, then e-learning you more far money then usual.

When your earnings reach a certain rate you can cash them in; through Amazon vouchers or you can get paid by BACS (a direct payment into your personal bank account). This is all completely secure and secure, as the websites have implemented some very strict security measures. The websites are also listed as some of the most popular, and gain millions of visitors every month. These figures show no signs of failing or dying down, so I highly recommend that you jump on the band wagon. Start writing your own opinion on any of the thousands of products listed – from TV's to Shampoo to Internet Search Engines. Every individual is catered for, and even if it is not you can still submit another of your own products if they are not already listed. Join a product reviewing website today for free, and start getting paid to write product reviews – you can not go wrong.

Jewelry Shopping

My cousin who I hardly see maybe about once a year wants jewelery from me for her sixteenth birthday. We've got a quirky little relationship. Unlike my sister, who I've been at war with since she was born, the dynamic with my younger cousin is more affable. We get on. I'd never get my sister jewelry – far too weird. But somehow for a cousin like her, it feels both big brotherly and friendly.

So I'm working through mental pictures to try and remember what kind of jewelry she wears, as I figure there could be some sort of theme, color, and material concurrent to her tastes. Or are they just random? Would anything do? Buying jewelry I am discovering taking takes reasonable time and mental effort, not to mention empathy (or is it sympathy?) And some other types of emotional engagement that I do not know the words for.

Ok, so a diamond ring might be a bit too much, but then again I do not want to just get some plain accessories. A bracelet perhaps? A sparkly bracelet? I'm trying to think how many different types of jewelry there actually are out there. I guess it's limited by the imagination. There's so many innovations in design and beauty wear it's hard to keep track unless you read the fashion supplements in Sunday newspapers.

Though even fashion is hardly a guide. I guess looking at what jewelry to buy online may help. Some of the jewelry shopping web sites are overwhelming with regard to the range of jewelry to buy on the Internet.

It's hard to tell what's retro and what's just new anyway. What's in one week can be out the next and then the week after it's back in again but on a white gold chain or something.

I try a new tack on choosing what jewelry to buy online for my cousin. I guess she'd be happy whatever I bought as she's the type who appreciates the 'thought that counts.' But she'll probably also want something nice; some kind of awkward politeness is not the response that would encourage me to buy jewelry online for friends or family again.

What's her favorite color? I'm not sure if she has a favorite color – at least one that does not change week to week. Maybe a multi-colored necklace? Then again, I quite fancy that she'd love a brooch. Brooches look great. I think. Yes she'd quite like a brooch.

It's so easy to look at brooches online, or bracelets, necklaces, rings. Prices, sizes and types all in convenient little lists that you can scroll through. Given that in jewelry shop most of the stuff is sealed behind reinforced security glass it is not much different to looking at jewelry on a web page.

I see a nice looking brooch online. Studded with green and blue gems. It's not too loud but looks both quirky and timeless, in a modest kind of way. It's subtle. Not quite like my cousin but they do say opposites attract.